Morgan Northway
Branding and Website
Morgan Northway is a career and life coach who provides recent grads coaching and career advice for their next chapter. I was inspired by Morgan’s photos of herself and the empathetic nature she exudes. Her logo is made up of a delicate and sophisticated serif font which is paired with a monogram and badge. Morgan felt that anything too loud would not fit her brand, our ethos for the brand was that of a quiet and understated confidence. The florals in the brand represent a blossoming and coming into ones own and embracing one's next chapter.
Client: Morgan Northway
Services: Branding, Illustration, Web Design
